Name:	Sony Bravia W Series 52" 52W5500 HD 1080p Freeview LCD TV (Includes Sony 3 Year Guarantee)
Price:	£1399.99

A BRAVIA LCD TV is no ordinary television. Design is sleeker pictures are brighter details clearer. All BRAVIA televisions are HD Ready as a minimum with up to 4 HDMI connections and come with an integrated digital tuner so there is no need for a set-top box to view Freeview TV and radio channels. ; ; The BRAVIA W5500 has all the Sony technology you need to experience a new level of entertainment. BRAVIA ENGINE 3 digital processing delivers a depth richness and clarity that will take your breath away. Motionflow 100Hz technology keeps fast-moving sports and action crisp and clear. ; ; ; Savour every moment with all-action Motionflow 100Hz ; Motionflow 100Hz lets you see fast-moving sports and action scenes like never before by unlocking the amazing detail they contain. This blur reduction technology produces super-smooth ultra-realistic viewing by doubling the conventional number of frames in a sequence. After every frame it creates an additional unique frame before the next one based on key factors in the preceding and following images. While similar technologies simply duplicate frames Motionflow 100Hz intelligently applies information to make movement appear even smoother. ; ; ; ; BRAVIA ENGINE 3 for the ultimate HD experience ; ; An LCD television creates pictures by switching millions of pixels on and off. In the W5500 this process is controlled by the BRAVIA ENGINE 3 the latest version of Sony's advanced digital processing technology. Using a collection of unique Sony algorithms it applies a digital perfecting process to reduce noise and produce cleaner images higher contrast and smoother motion sequences resulting in enhanced overall performance regardless of source. ; ; Specifically it analyses each individual scene controlling the peak brightness level to generate advanced colour and brightness and optimising the noise level. It also detects and adjusts the overall colour distribution of each frame and smoothes diagonal lines of pixels in fast-moving pictures to prevent jagged edges and bleeding colours. ; ; In short it delivers exceptional performance in every single scene. ; ; ; Connect your home with DLNA ; The BRAVIA W5500 means you can finally create an easy-to-use home network that lets you share music video and pictures from around the house on your TV. As part of the Digital Living Network Alliance (DLNA) Sony has adopted a universal standard for connectivity that enables your electronic devices regardless of brand to 'talk' to one another. So now it's easy to move files between your TV PC printer music player phone camera and more wherever they are in the home. ; ; By integrating your TV into a home network either wirelessly or via a cable you can use your BRAVIA remote to find photos on the DLNA-enabled laptop in your bedroom and call them up to your living room TV screen. If you want hard copies just send them to your printer. ; ; ; AppliCast keeps you in touch while you watch ; AppliCast lets you see internet information on your BRAVIA TV while you're watching television. You don't have to switch on your PC - just call up widgets onto the TV screen. Three widgets including a clock and calendar are already installed on the on-screen XrossMediaBar and you can add RSS feeds of news weather and more by connecting your TV to the internet. ; ; ; ;